Omnifluence and Daylight form regional integrated marketing agency Daylight Partnership
The move will see Omnifluence sharpen its focus on business and technology consulting, while building a distinct agency business focused on marketing strategy and execution under the Daylight Partnership brand.
Singapore & Hong Kong, 15 January 2014 – Omnifluence, a social business strategy consultancy based in Singapore, and Daylight, an integrated marketing agency founded in Hong Kong, have come together to form a new regional agency, Daylight Partnership. The new digital and social media marketing agency will serve Asia clients across Consumer, Technology, Healthcare and Lifestyle sectors.
Daylight Partnership will number over 12 staff in the region initially, comprising Hong Kong staff and Singapore partner-employees from Omnifluence’s Digital and Social Marketing Practice. This Practice was recently strengthened by Omnifluence’s acquisition of creative agency TokTog, and the hiring of former TSLA Creative Partner, Marcus Huang. The move will see Omnifluence sharpen its focus on business and technology consulting, while building a distinct agency business focused on marketing strategy and execution under the Daylight Partnership brand.
Founding partners in Daylight Partnership include David Ko and Calvin Siew, both formerly of Waggener Edstrom, with Melvin Yuan as non-executive director. Ko will lead Daylight Partnership for Asia, in addition to being acting general manager for Hong Kong, with Siew as Singapore GM. Other partners include Eileen Kang, Consultant, Marcus Huang and Leslie Boey as creative directors and Nicholas Cheng as digital director. Angelo Umali, a co-founder of Daylight Hong Kong, will lead a separate joint venture to be announced at a later date.
Said David Ko, “Our principal partners form a tight-knit team of individuals that have worked together for years, so our new venture already starts from a place of implicit trust and mutual respect. This creates a foundation for achieving results that we hope break the mold, start conversations and create buzz. In the marketing industry we love labels, from real-time and content marketing to social selling and contextual marketing. Perhaps we also need labels to describe what we do, but at the end of the day, it is modest and simple: clearly communicate memorable messages that resonate and occasionally provoke, with straightforward calls to action.”
Founded in 2010, Omnifluence is a business consultancy that develops business and marketing strategy, with a focus on the disruptive use of digital, social and mobile technologies.
Established in October 2013, Daylight is an integrated marketing consultancy that aims to inspire, innovate and disrupt. It was designed as a partnership where all staff hold shares in the agency, a practice that will be carried over to the new entity.