Moves to create a digital & social marketing practice – to meet the needs of the Consultancy’s clients.
3 December 2013 — Singapore
Omnifluence is a business consultancy that develops business and marketing strategy, with a focus on the disruptive use of digital, social and mobile technologies to create innovative solutions for business problems. Clients (past and present) include Sony, Sony Mobile, Spring Singapore, Energy Markets Authority, Health Sciences Authority and Microsoft amongst several others.
TokTog is a partnership led by Creative Director Leslie Boey, a former Art Director at STC Associates and Digital Director Nicholas Cheng; supported by a five-man design and development team. Their clients include Schlumberger, CIMB Bank, ST Aerospace Academy, Nescafé, British Theater Playhouse.
Why the acquisition?
“Omnifluence is focused on providing strategic counsel to clients, training and building internal capabilities for client organisations. We assisted them in building in-house capabilities, and in selecting the right agency partners and to execute the plans we develop for them. But increasingly, they ask that we partner with them in execution. We work well with the TokTog team. They are nimble and effective; and will add tremendous value to the clients that we consult.” — Calvin Siew, Founding Partner, Director.
About Marcus Huang
Omnifluence also hired Marcus Huang, former Creative Partner at The Secret Little Agency. Huang was a co-founder at local advertising agency – The Secret Little Agency – where he served as Creative Partner from 2006 to 2011. Some of his works include work for Shell, Fox, Motorola and SingTel’s inSing.com.
“Marcus is no stranger to both Omnifluence and TokTog, having worked with both companies in the last six months as an independent creative. The new team will need very little time in hitting the ground running.” — Calvin Siew, Founding Partner, Director.