Omnifluence and Daylight form regional integrated marketing agency Daylight Partnership

Standard

PRESS RELEASE
Omnifluence and Daylight form regional integrated marketing agency Daylight Partnership

The move will see Omnifluence sharpen its focus on business and technology consulting, while building a distinct agency business focused on marketing strategy and execution under the Daylight Partnership brand.

Singapore & Hong Kong, 15 January 2014 – Omnifluence, a social business strategy consultancy based in Singapore, and Daylight, an integrated marketing agency founded in Hong Kong, have come together to form a new regional agency, Daylight Partnership. The new digital and social media marketing agency will serve Asia clients across Consumer, Technology, Healthcare and Lifestyle sectors.

Daylight Partnership will number over 12 staff in the region initially, comprising Hong Kong staff and Singapore partner-employees from Omnifluence’s Digital and Social Marketing Practice. This Practice was recently strengthened by Omnifluence’s acquisition of creative agency TokTog, and the hiring of former TSLA Creative Partner, Marcus Huang. The move will see Omnifluence sharpen its focus on business and technology consulting, while building a distinct agency business focused on marketing strategy and execution under the Daylight Partnership brand.

Founding partners in Daylight Partnership include David Ko and Calvin Siew, both formerly of Waggener Edstrom, with Melvin Yuan as non-executive director. Ko will lead Daylight Partnership for Asia, in addition to being acting general manager for Hong Kong, with Siew as Singapore GM. Other partners include Eileen Kang, Consultant, Marcus Huang and Leslie Boey as creative directors and Nicholas Cheng as digital director. Angelo Umali, a co-founder of Daylight Hong Kong, will lead a separate joint venture to be announced at a later date.

Said David Ko, “Our principal partners form a tight-knit team of individuals that have worked together for years, so our new venture already starts from a place of implicit trust and mutual respect. This creates a foundation for achieving results that we hope break the mold, start conversations and create buzz. In the marketing industry we love labels, from real-time and content marketing to social selling and contextual marketing. Perhaps we also need labels to describe what we do, but at the end of the day, it is modest and simple: clearly communicate memorable messages that resonate and occasionally provoke, with straightforward calls to action.”

 

About Omnifluence
Founded in 2010, Omnifluence is a business consultancy that develops business and marketing strategy, with a focus on the disruptive use of digital, social and mobile technologies.
www.Omnifluence.com

About Daylight
Established in October 2013, Daylight is an integrated marketing consultancy that aims to inspire, innovate and disrupt. It was designed as a partnership where all staff hold shares in the agency, a practice that will be carried over to the new entity.
www.DaylightAsia.com

Social Business Consultancy, Omnifluence acquires local boutique marketing firm – TokTog, and hires former TSLA Creative Partner, Marcus Huang.

Standard

Moves to create a digital & social marketing practice – to meet the needs of the Consultancy’s clients.

3 December 2013 — Singapore

About Omnifluence
Omnifluence is a business consultancy that develops business and marketing strategy, with a focus on the disruptive use of digital, social and mobile technologies to create innovative solutions for business problems.  Clients (past and present) include Sony, Sony Mobile, Spring Singapore, Energy Markets Authority, Health Sciences Authority and Microsoft amongst several others.
www.Omnifluence.com

About TokTog
TokTog is a partnership led by Creative Director Leslie Boey, a former Art Director at STC Associates and Digital Director Nicholas Cheng; supported by a five-man design and development team.  Their clients include Schlumberger, CIMB Bank, ST Aerospace Academy, Nescafé, British Theater Playhouse.
www.TokTog.com

Why the acquisition?
“Omnifluence is focused on providing strategic counsel to clients, training and building internal capabilities for client organisations.  We assisted them in building in-house capabilities, and in selecting the right agency partners and to execute the plans we develop for them.  But increasingly, they ask that we partner with them in execution.  We work well with the TokTog team.  They are nimble and effective; and will add tremendous value to the clients that we consult.” — Calvin Siew, Founding Partner, Director.

About Marcus Huang
Omnifluence also hired Marcus Huang, former Creative Partner at The Secret Little Agency. Huang was a co-founder at local advertising agency – The Secret Little Agency – where he served as Creative Partner from 2006 to 2011. Some of his works include work for Shell, Fox, Motorola and SingTel’s inSing.com.

“Marcus is no stranger to both Omnifluence and TokTog, having worked with both companies in the last six months as an independent creative.  The new team will need very little time in hitting the ground running.”  — Calvin Siew, Founding Partner, Director.